Know the impact you make, and grow it.
Here’s how:
Own your truth.
With so much vying for your people’s and your customers’ attention, it’s easy to lose sight of what you’re ultimately all about. We harness what your business stands for to make your brand stand apart—whether that means activating it through campaigns, defining critical points of engagement, or keeping the people who grow your business engaged and invested.
BRAND
- Strategic workshops
- Market/audience research and analysis
- Brand strategy
- Brand platform and expression
- Naming and identity
- Brand architecture
CAMPAIGN
- Journey mapping
- Positioning and messaging strategy
- Campaign platform and development
- Content marketing
- Sales enablement
COMMUNICATION
- Brand activation
- Marketing plans and communication
- Sales support
- Customer experience
- Environmental
CULTURE
- Core values
- Culture activation
- Onboarding experience
- Engagement programs
- Employee communication
Think bigger.
No matter what business you’re in, the fact is, traditional category, sector or industry language speaks too much to compartmentalization. Businesses can gain enormous intelligence outside their immediate industry. This is why Simple Truth specializes in ecosystem thinking. We harness insights across networks of industries interrelated by central ideas (like home, health or learning). This sparks new possibilities for how to evolve your purpose, deepen audience connection or create disruption.
Our concentration is currently around three areas. Home — the feeling at the heart of how we live, work and grow. Health — the confluence of forces that impact our well-being and our ability to live our fullest lives. Learning — the experiences and resources that expand how we understand, connect with and thrive in the world around us. What makes our insights distinct is that they come from both research and working firsthand with leading brands within the ecosystems we focus on. Tell me more.
One high-level shift in the learning ecosystem is pivoting value.
For City Colleges of Chicago needing to overcome a lack of awareness around the quality and accessibility they offered ultimately led them to reframe the system as vibrant, high-performing colleges designed to lift communities across the city. Meanwhile, the Higher Learning Commission, facing pressures in the accreditation industry, suddenly needed to talk about themselves in a new way to proactively market how they help institutions spark innovation and fuel better student outcomes.
One common home ecosystem pivot is from features to feeling.
For one senior living community this led to a philosophy of extending the feeling of home versus replacing the family home, which we built into the heart and soul of an experiential brand. Similarly, a rebel off-campus student housing powerhouse’s belief that features aren’t what college living is about, led us to create a distinct family of disruptive lifestyle brands.
One common thread in the health ecosystem is where outcome-focus and purpose meet.
This let us to turn a healthcare media company conviction around their platform’s purposeful openness, into deeper connections in their sales approach, communications and values. Similarly, for one of America’s foremost health benefits providers, that common thread led to a BDM insight that turned their vision of purposeful innovation into a rich, resonant content marketing campaign.
Master your marketing complexities.
Simple and true rarely mean simplistic. We put our expertise and experience to work solving many of our clients’ toughest brand and communication challenges. Here are some of the things we can help you do:
HARNESS CHANGE
A clear vision and plan can carry your brand and team through transition, whether by acquisition or rapid growth.
GUIDE THE JOURNEY
When your message tracks to your audience’s buying journey, you’re at the center when they’re ready to say “yes.”
LAUNCH THE NEW
Connect authentically with audiences when you launch a product, service or market entry with a compelling and ownable story.
ALIGN YOUR ORGANIZATION
Galvanizing employees around a core purpose helps retain talent and strengthen culture with something to stand for.