TRC
A vision and foundation for the future.
CHALLENGE
TRC’s ambitious new five-year strategy had them evolving from a solid environmental engineering firm, to a tech-enabled business consultant and engineering powerhouse. They needed organizational brand thinking and a brand presence to match.
SOLUTION
The first step was articulating a succinct core truth that pivoted their heritage into that new vision, enterprise wide. From there, we developed their brand expression, which fueled design and messaging across all materials.
TRC’s new digital presence included cross-channel advertising,
an anthemic brand video and a new website.
“My role has two major parts: leading business development from the market sector perspective and working with the marketing communications team. When we look back at all the work you did, it had tremendous impact on both of those parts in terms of how we position and talk about TRC, company-wide.”
— Jeff Butler, Senior Vice President of National Business Development, TRC
The new brand narrative gave structure and hierarchy to the TRC story and voice across categories. We workshopped the new narrative with TRC’s writing team to help them execute across all communications.