CHICAGO HISTORY MUSEUM

History. Remade.

CHALLENGE

In a city full of museums, Chicago History Museum needed a way to stand out. They tasked Simple Truth with giving their website a more engaging and useful user experience.

SOLUTION

Simple Truth rebuilt the website from the ground up to create a mobile-centric UX with an accessible, modern look to serve their many audiences.

Using big and bold imagery, we amped up the energy of the site to tell the Chicago History Museum story.

Attention-grabbing headlines and streamlined content showcased Chicago History Museum as more than a just another museum, but a place that can’t be missed.

We reimagined the messaging hierarchy of the site to make sure the most important information — like visiting the museum — was easily accessible and understandable.