BAIRD & WARNER
Easier said and done.
CHALLENGE
Baird & Warner’s legendary agents truly make real estate sales easier. Simple Truth’s charge: Make that fact the company bedrock for guiding existing agents and attracting new ones, as well as differentiating the experience for homebuyers and sellers.
SOLUTION
Our workshops uncovered how Baird & Warner makes things easier for homebuyers, sellers and agents. We channeled them into strategies that allowed current agents to deliver on the “We get you” campaign promise, and a brand platform that let Baird & Warner show prospective agents “It’s easier here.”
RESULTS
The Easier brand platform continues to help Baird & Warner garner top industry awards, succeed in a down real estate market and achieve their recruiting goals.
We redesigned the website, featuring landing pages for Baird & Warner’s 2,200 independent agents. It won a 2019 Agents’ Choice award and REAL Trends picked it as one of the top 10 real estate sites in the country.
Our multichannel ad campaign told Chicagoland that having an expert agent who understands buyers’ and sellers’ idiosyncrasies can make real estate easier.
Social media is an important and now vibrant part of the agents’ arsenal, thanks to our
Social Media Made Easier planning guide and support videos.