CALL ONE
Save the day. Every day.
CHALLENGE
Call One, a leader in mid-market business telecom solutions, needed to reinvent their brand story to convey their real point of difference — the flexible, hands-on way they deliver digital telephony.
SOLUTION
Beginning with a strategic platform that elevated Call One’s personal style of service, we refocused their brand on their people — positioning them as the only call you need to make.
RESULTS
In the first year following the new brand launch, Call One saw a $600,000 increase in recurring monthly revenue for new 36-month contracts (the company’s biggest single-year increase in monthly recurring revenue to date). Sales of new products launched with the help of Simple Truth also grew 50% annually, far exceeding sales goals.
We developed bold yet playful brand assets that help Call One stand alone. Now, Call One turns heads in a way that expresses their heart and soul.
As the virtual gateway for a new prospect, Call One's website put their technology leadership and results-focus front and center, but connected it directly with faces of the people making it happen.
Backed with a core brand strategy, the sales team now has a single, personal story to tell that's resonating with prospects — because it's all aligned around Call One's true value in the marketplace.