Partners

  • Susan Bennett

    Susan Bennett
    Susan Bennett
    Susan Bennett

    Susan Bennett

    Partner and Executive Creative Director

    The visionary creative

    Susan is the Simple Truth rock star who has built a career of 20-plus years as a creative director upon intrepid and surprising design. She leads our team with spot-on intuition and spark, and she challenges us to be risk-takers who boldly question the status quo. With her steering the ship, whatever brands she touches are in good hands.

  • Mark Drozd

    Mark Drozd
    Mark Drozd
    Mark Drozd

    Mark Drozd

    Partner and Executive Creative Director

    The ace in the hole

    Mark is Simple Truth’s larger-than-life lead writer, ECD and secret weapon. Drawing on over 30 years of experience (including at FCB on both sides of the Atlantic), he is an agile and unassuming leader whose mild-mannered temperament belies an inventive and unstoppable spirit that infects everyone his work touches.

  • Rhonda Kokot

    Rhonda Kokot
    Rhonda Kokot
    Rhonda Kokot

    Rhonda Kokot

    Managing Partner

    The best in class

    Simple Truth’s gold standard brings over 20 years of experience and an encyclopedia of solutions every day. Rhonda’s classic style and collaboration skills combine to push clients to greatness. If you ever wonder why we love what we do at Simple Truth, why we’re healthy, why we stay: it’s Rhonda’s influence.

  • The ST Three

    Find out why Susan, Mark and Rhonda get top billing.

    The ST Three

    If they had their way, Susan, Mark and Rhonda wouldn’t be at the top of this page. They’d be ordered alphabetically with the rest of us. But they were outnumbered, so they get top billing. Because the rest of us wouldn’t be here and we wouldn’t work the way we work if they hadn’t started something special at Simple Truth.

Team

  • Steve Batterson

    Steve Batterson
    Steve Batterson
    Steve Batterson

    Steve Batterson

    Associate Director of Brand Strategy

    The inventor

    For over 10 years, our brand activator has shown a consistent ability to generate client-shifting ideas. Steve crafts unexpected and spot-on brand platforms with enthusiasm and energy. He’s one of our biggest thinkers and possesses a vault of understated creative energy.

  • Candice Caldwell

    Candice Caldwell
    Candice Caldwell
    Candice Caldwell

    Candice Caldwell

    Senior Copywriter

    The wordsmith

    Fact: Naming things is hard. Unless you have Candice on your team. For almost 15 years, this savvy South African has crafted copy for the betterment of brands. She also leads naming development at Simple Truth with skill, care, trademark experience and a PhD in linguistics.

  • Jonah Doftert

    Jonah Doftert
    Jonah Doftert
    Jonah Doftert

    Jonah Doftert

    Account Supervisor

    The energy

    Jonah’s boldness and drive are what make him so valuable. Never afraid to deliver something that pushes the envelope, his buoyant enthusiasm and team-first nature keep Simple Truth pulsing with life. He sweats and bleeds for his colleagues and his clients.

  • Cathy Fields

    Cathy Fields
    Cathy Fields
    Cathy Fields

    Cathy Fields

    Account Supervisor

    The guide

    Cathy loves the details. Like, truly loves them. And we’re glad she does. Thanks to her tireless preparation and eagle eye, her projects begin and end with everyone — clients and creatives — on the same page. She’s thorough, thoughtful and so efficient that it’s borderline ridiculous.

  • Tiffany Goebel

    Tiffany Goebel
    Tiffany Goebel
    Tiffany Goebel

    Tiffany Goebel

    Account Supervisor

    The motivator

    Our account management ninja is an analytical and in-the-know project manager. Tiffany’s attention to detail and natural style generate momentum at kickoff, and it doesn’t stop until the work is implemented. She keeps us on task. She cheers us on. She always has our back.

  • Claudine Guertin-Ceric

    Claudine Guertin-Ceric
    Claudine Guertin-Ceric
    Claudine Guertin-Ceric

    Claudine Guertin-Ceric

    Associate Creative Director

    The simplifier

    Our resident MFA word wrangler is a creative strategist first and foremost. For over 15 years, Claudine has effortlessly harnessed her clients’ spirit. She can tackle projects that are big in scope and complexity, and she transforms them into meaningful, simply expressed stories.

  • Scott Gundersen

    Scott Gundersen
    Scott Gundersen
    Scott Gundersen

    Scott Gundersen

    Senior Designer

    The selfless sophistication

    If there’s a project with everything on the line, you’ll want this guy designing it. We don’t have the science to back this up, but we’re pretty sure Scott’s mere presence rewires brains in a perspective-shifting, brand-changing way. Whenever there’s a challenge to be met, he cannonballs into it.

  • Sharon Heil

    Sharon Heil
    Sharon Heil
    Sharon Heil

    Sharon Heil

    Creative Director

    The spark

    Sharon’s gift is eliminating the unnecessary so the necessary can speak. She energizes and inspires her team to create and craft words that perfectly fit the brand. Others think outside the box. For more than 25 years, Sharon has been turning boxes upside down and giving them a good shake.

  • Jason Kronewitter

    Jason Kronewitter
    Jason Kronewitter
    Jason Kronewitter

    Jason Kronewitter

    Senior Copywriter

    The life of the party

    Simple Truth’s living, breathing one-liner generator, Jason keeps us in stitches and his clients awestruck by the power and truth in his words. Drawing on 15 years of experience, he’ll boldly drop the mic after a legendary line, and he’ll take you by surprise with his heart of gold.

  • Drew Larson

    Drew Larson
    Drew Larson
    Drew Larson

    Drew Larson

    Associate Creative Director

    The captivator

    A fearless experimenter with an eye for print and interactive alike, Drew’s design generates excitement, emotion and engagement. He brings two decades of experience to the table, and his boldness and artistic chops help clients make the intangible tangible.

  • Brea Malloy

    Brea Malloy
    Brea Malloy
    Brea Malloy

    Brea Malloy

    Associate Director of Brand Strategy

    The sculptor

    A natural design strategist, Brea is a dynamite developer, articulator and activator of client brands. She excels at shaping raw materials into an artistic final vision. She can really see what her clients need and drive the most authentic way to communicate it — a rare and invaluable skill.

  • James Maule

    James Maule
    James Maule
    James Maule

    James Maule

    Account Director

    The obstacle smasher

    Before landing at Simple Truth, this ambitious Aussie was in New York, shaping big brands and helping small ones get noticed. Now he challenges us to bring our best every day, with an ever-moving engine and an ability to deliver results. He innovates, elevates and moves mountains for his clients.

  • Mande Mischler

    Mande Mischler
    Mande Mischler
    Mande Mischler

    Mande Mischler

    Account Director

    The rock

    With degrees from both coasts and top-shelf agency and consulting experience, we look to Mande for guidance, professionalism and thoughtful leadership. Her glass is always half-full, and her diplomatic demeanor is a steady influence on her clients and co-workers.

  • Janice Niederriter

    Janice Niederriter
    Janice Niederriter
    Janice Niederriter

    Janice Niederriter

    Director of Finance and Administration

    The culture creator

    With over 20 years of accounting experience, Janice gives us influential financial leadership. And with a masters in kinesiology, it’s no accident that our lunchtime personal training sessions are encouraged. She hears us and steers us, and shapes our future with care.

  • Cesar Orozco

    Cesar Orozco
    Cesar Orozco
    Cesar Orozco

    Cesar Orozco

    Systems Administrator

    The humble hero

    Is the Internet down? Are the printers acting up? Does someone in the office have a problem of any kind? Cesar is on it. Plus, he’s Apple-certified and skilled in web development, print production and color management. His steady demeanor reminds us daily: “Keep calm. Just reboot.”

  • Mick Pavlik

    Mick Pavlik
    Mick Pavlik
    Mick Pavlik

    Mick Pavlik

    Associate Creative Director

    The foundation

    He’s a senior statesman of our original design team. He's a ready-to-help answer machine. He might be a superhero. To work with Mick on a project is to know that consistent leadership and authoritative design are taken care of. He’s simply the best.

  • Maura Person

    Maura Person
    Maura Person
    Maura Person

    Maura Person

    Office Coordinator

    The first impression

    It was the strangest thing. A little while back, stuff just started getting done around here. Why wasn’t anyone taking credit? Turns out it was because of Maura. Want someone with an unrelenting work ethic, a willingness to serve and a genuine aura of humility? Well, you can’t have her. She’s ours.

  • Kim Terzis

    Kim Terzis
    Kim Terzis
    Kim Terzis

    Kim Terzis

    Creative Director

    The beacon

    Kim leads Simple Truth’s design team and guards our standards with care and strength. She’s a straight shooter and a tireless defender, and thanks to her unbeatable design instincts, she's given life to global brands over her 25 years with Simple Truth.

  • Ina West

    Ina West
    Ina West
    Ina West

    Ina West

    Senior Designer

    The explorer

    Ina is an adventurer who always chooses to swim in untested waters, and she solves complex problems so happily that it’s almost infuriating. She harnesses fearless experimentation, an MA in linguistics (and a second BA in design) and an effortless eye to create dynamic digital work.

  • Anthony Zinni

    Anthony Zinni
    Anthony Zinni
    Anthony Zinni

    Anthony Zinni

    Associate Creative Director

    The maverick

    Need an injection of boldness? Tony is your go-to. He brings a bottomless well of ideas in the brainstorming phase and delivers stunning experiences when it’s all said and done. For over 10 years, he’s artfully crafted visual communications for brands both global and local.