Brand narrative

Like many B2B companies, Wheels was adept at talking about their services and products, and they had plenty of results to prove their success. But the fact is, their results play a real role in improving the businesses they support.

  • Less than 7 weeks to complete an order

    We also developed a voice and visual vocabulary for sharing the results that so strongly differentiate them.

Digital presence

We approached their website as a framework for activating their story. One key edge that Wheels offers is the accessibility and usability of their solutions. This fueled how we thought through everything, from site architecture to mobile flexibility.

  • We developed more transparent client and driver tools, like this intuitive portal with customizable features and gamification, to put control of monitoring and improving performance in drivers’ hands.


We developed a new digital and print ad campaign to extend and enhance Wheels’ focus on partnership and productivity, and the value they deliver to clients.