This new view of history started with fresh ways of looking at everything. For mainline advertising, this meant blurring the lines by mixing present-day stories with those of the past and giving artifacts a life of their own.
Along came the bicentennial of America’s most iconic president, with every history-based institution going all-out with major exhibitions. The Chicago History Museum didn’t want to follow suit, so the question we asked was, “WWALD?” We figured Abe Lincoln would make it less about him and more about the people. (And how he was just like the rest of us.)
(Extra) special programming
From an inside look into the speakeasy to Hot Dog Fest to revealing things you never knew about the things you think you know, we helped create unique online destinations for all kinds of exclusive programs. Because this kind of stuff doesn’t happen every day. At least, not like this. Except in Chicago.