Exchange Solutions

After successfully launching Aon’s groundbreaking corporate health exchange, we reimagined everything in order to launch the next-generation offering: a full suite of complementary health exchanges.

  • The website we developed for Aon Exchange Solutions highlights the company’s innovative thinking and groundbreaking health coverage solutions.

  • This unbiased editorial magazine deepens corporate leaders’ perspectives on health exchanges to pave the way for more informed conversations with the Aon sales team.

  • Digital launch ads introduced audiences to the innovative benefits of Aon Exchange Solutions.

  • As a group health care game changer, Aon’s Corporate Health Exchange required a primer. This video, assembled from existing footage, packaged the basics into a compelling narrative.

360° Absence

Employee absence drags on productivity more than companies realize. So after crafting a more relevant name and value proposition for Aon’s absence management business, we tackled the top sales hurdle by revealing absence’s true impact.

  • Our creative leads with the absence data that companies have the hardest time seeing: its true cost.

  • With a focus on education and cross-selling Aon’s holistic solution, this information-based website deepens awareness of absence challenges and answers.

  • We generated excitement among the sales force for the new absence positioning and marketing through a video that was played at an Aon sales rally.

  • This customized sales tool helps Aon’s absence team explain the ways their solution can address complex client challenges.

  • A print campaign sparks specific conversations about the impact of absence.

Thanks again for such solid work. We know that understanding the absence business isn’t easy, and yet you guys nailed it in the creative.

Aon Hewitt